Our Story

Since 2011, Great Lakes Proud has been producing the most iconic design to celebrate the wonder and beauty of the Great Lakes. An avid outdoorsman and adventurer, founder Austin Holsinger created the company with a mission to give back to ensure the Great Lakes were preserved for future generations.

After partnering with a local designer, the first Great Lakes Proud was born. The first few stickers were sold a local coffee shop in Petoskey, Michigan. After quickly selling out, Holsinger knew he was on to something. Nearly a decade later, Great Lakes Proud stickers and merchandise can be found in over 500 stores throughout the Midwest and beyond.