Our Story

Since 2011, Great Lakes Proud has been producing the most iconic design to celebrate the wonder and beauty of the Great Lakes. An avid outdoorsman and adventurer, founder Austin Holsinger created the company with a mission to give back to ensure the Great Lakes were preserved for future generations.

After partnering with a local designer, the first Great Lakes Proud was born. The first few stickers were sold a local coffee shop in Petoskey, Michigan. After quickly selling out, Holsinger knew he was on to something. Nearly a decade later, Great Lakes Proud stickers and merchandise can be found in over 500 stores throughout the Midwest and beyond.

Like many iconic designs, Great Lakes Proud is no stranger to knock-offs and copycats. Replicas of the original sticker can be found online or in various brick-and-mortar locations. However, despite the cheaper price, none of the proceeds go toward Michigan, preserving its lakes or to local organizations. None of those other products guarantee their quality for up to 5 years.

Check out some of the incredible organizations we've been able to support!



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